अकीर्तिं चापि भूतानि कथयिष्यन्ति तेऽव्ययाम्। सम्भावितस्य चाकीर्तिर्मरणादतिरिच्यते॥
akirtim chapi bhutani kathayishyanti te'vyayam sambhavitasya chakirtir maranad atirichyate
Translation
People will forever speak of your infamy, and for an honored person, dishonor is worse than death.
Commentary
Krishna appeals to Arjuna's sense of honor. As a renowned warrior, fleeing from battle would bring eternal shame. For someone of great stature, disgrace is a fate worse than death.